Sony Ericsson is encouraging their customers to embark on a musical pilgrimage in celebration of the MTV Europe Music Awards. The Sony Ericsson MTV FanWalk will last ten days and will see FanWalkers uploading a personal daily blog via their Sony Ericsson Walkman phone as they walk from London to Liverpool, the host city of the awards.

In addition, one FanWalker will be given the opportunity to present an award live on stage when the MTV Europe Music Awards take place at the Echo Arena Liverpool. Sony Ericsson has teamed up with Phones 4u to give customers who purchase a Walkman handset the opportunity of texting in for the chance to win tickets to the awards. Customers who purchase a prepay Walkman handset will also receive an exclusive free pair of MTV MPS70 speakers

M2YD NEWS